Social Media Ambassador Program Resource Center

Welcome!

Welcome to HPNA’s Social Media Ambassador Program! As Social Media Ambassador, you serve as representatives of the HPNA brand, helping to share and promote HPNA programs, products, news, and initiatives across your social networks. 

Program Goals
  • Strengthen HPNA’s online presence and engagement
  • Build a community of passionate advocates and professionals
  • Encourage collaboration and creative content that supports HPNA’s mission
What Ambassadors Do

Ambassadors will help amplify HPNA’s message by sharing updates such as: 

  • Calls for volunteers 
  • Press releases 
  • New product launches 
  • Event and registration announcements 
Participation Requirements

Ambassadors will take part in a mandatory one-hour virtual brainstorming session each quarter and will also have the option to meet in person at the 2026 HPNA Annual Conference. The scheduled months are below. As we get closer to each approaching meeting a doodle poll will be sent to all ambassadors:

  • January
  • April
  • May 7-8, 2026 (Optional in-person meeting at the 2026 HPNA Annual Conference)
  • July
  • October
Expectations
  • Share HPNA content at least twice per month
  • Tag HPNA’s official accounts when posting
  • Use approved hashtags to help spread awareness
  • Maintain professionalism and accuracy when representing HPNA
Expectations
  • The HPNA Marketing Team will communicate via group messages on each social platform
  • A quarterly email will include campaign updates and upcoming initiatives
Next Steps
  • Follow HPNA on Facebook, LinkedIn, and Instagram (linked below)
  • Watch for your invite to join the private ambassador groups on each platform
  • Look for your first quarterly meeting poll in January