HPNA Receives 2025 Excellence Award for Professional Development from the Brandon Hall Group™

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The 2025 Brandon Hall Group™ HCM Excellence Awards® recognizes best practices for initiatives in Learning and Development, Talent Management, Leadership Development, Talent Acquisition, Human Resources, Sales Performance, Diversity, Equity & Inclusion, and the Future of Work.

The Hospice and Palliative Nurses Association (HPNA), a leader in innovative education for hospice and palliative care nurses, received a coveted Brandon Hall Group Silver award for excellence in the Best Association Professional Development Program category.

HPNA received the award for its Palliative Care BASICS series, a state-of-the-art eLearning resource consisting of modules designed to provide essential practice knowledge on hospice and palliative care. This series was generously funded by the Hospice and Palliative Nurses Foundation (HPNF) and is available free for HPNA members. HPNA received the award on August 14, 2025. You can view the complete list of winners here.

“This award honors the HPNA Palliative Care BASICS series, made possible through generous support from HPNF, and underscores our collective commitment to advancing hospice and palliative care education,” said HPNA President Masako Mayahara, PhD, RN, FAAN, CHPN®, FPCN®. “It affirms HPNA’s forward-thinking approach to professional development and the lasting impact we’re making in the practice of the nurses we serve.”

“This year’s Excellence Award winners exemplify the transformative power of strategic human capital management. Through their innovative approaches to talent development and employee engagement, these organizations have not only achieved remarkable business outcomes but have also redefined what it means to create truly people-centric workplaces. Our comprehensive evaluation process has identified these programs as benchmarks for organizational excellence and innovation,” said Brandon Hall Group Chief Operating Officer Rachel Cooke, HCM Excellence Awards program leader.

Entries were evaluated by a panel of veteran independent senior industry experts, Brandon Hall Group analysts, and executives based on these criteria:

  • Alignment to their business needs and environment.
  • Program design, functionality, and delivery.
  • Adoption, integration, user experience, innovation, and creativity.
  • Overall effectiveness, impact, and measurable benefits.

Excellence Award winners will continue to be honored at Brandon Hall Group’s HCM Excellence Conference, February 9–12, 2026, at the Hilton West Palm Beach, Florida. Select winners will also serve as presenters in breakout sessions, sharing their leading practices during the conference.

“The 2025 Excellence Award recipients represent the pinnacle of achievement in human capital management. What sets this year’s winners apart is their bold embrace of emerging technologies and their commitment to creating meaningful employee experiences that drive tangible business results. These organizations have demonstrated that when you invest in your people with purpose and innovation, the impact resonates throughout the entire enterprise, creating sustainable competitive advantages in today’s dynamic business landscape,” said Brandon Hall Group Chief Executive Officer Mike Cooke.